Sales & outbound · head to head

Clay vs FullEnrich

GTM data and workflow orchestration vs B2B waterfall enrichment, 25+ sources. Specs, capabilities, and what real users said in the last year, lined up.

The verdict

Clay is broad GTM workflow infrastructure where every column is an integration and you design multi-step research, scoring, and routing workflows; FullEnrich is focused waterfall enrichment that does one job, finding verified emails and mobiles by cascading 25+ providers, and does it with less setup. Clay gives you the canvas to build anything; FullEnrich gives you the highest find rate with the least configuration.

Both enrich. The split is scope: Clay is the workflow platform you build on, FullEnrich is the data layer you call.

Meet the two

Clay Sales & outbound

Clay is infrastructure to get data, run agentic workflows, and launch GTM plays, turning first-party, third-party, and web data into repeatable enrichment, research, scoring, routing, and activation workflows.

Our take

A spreadsheet that fetches your GTM data for you, worth it when one person owns it and watches the meter.

Price$167/mo (Launch)Free tierYes (500 Actions + 100 Data Credits/mo)

Reach for it if RevOps and GTM-engineering teams who want to design their own data workflows, and have someone to own them.

Read the full Clay review

FullEnrich Sales & outbound

FullEnrich is a B2B waterfall enrichment tool that finds verified work emails, personal emails, and mobile phone numbers by cascading across 25+ data providers in a single call. It adds triple email verification, catch-all resolution, carrier-checked mobile numbers, and a people/company search over 800M profiles and 50M companies.

Our take

Waterfall enrichment that fires one request across 25+ data providers to lift email and mobile find rates. Strong when you already own a sequencer and the bottleneck is verified contact data.

Price$55/mo (Pro, 1,000 credits/month)Free tierYes (50 credits, no card)

Reach for it if RevOps and outbound teams that already own a sequencer and want higher email and mobile find rates by cascading 25+ providers behind one integration, paying per verified contact.

Read the full FullEnrich review

Specs & price

	Clay Sales & outbound GTM data and workflow orchestration	FullEnrich Sales & outbound B2B waterfall enrichment, 25+ sources
$Starting price	$167/mo (Launch)	$55/mo (Pro, 1,000 credits/month)
◇Free tier	Yes (500 Actions + 100 Data Credits/mo)	Yes (50 credits, no card)
▤Pricing model	Two meters: Actions plus Data Credits	Per credit; unlimited users included
◎Best for	RevOps and GTM engineers	RevOps and outbound teams that own a separate sequencer
⛓Key integrations	Salesforce, HubSpot, Snowflake, BigQuery, email sequencers	API, MCP server, CRM and no-code connectors
⚠Watch out for	Runaway credit burn from auto-refresh and unbounded waterfalls	Mobile phones cost 10 credits each; EU/APAC phone find rates trail US/Canada

Rows with a marked spine differ. Specs come from each tool’s own docs and our research ledger.

Feature checklist

	Clay	FullEnrich
Built-in B2B contact database	≈aggregates 150+ providers	≈800M searchable profiles, aggregated
Waterfall enrichment	✓signature multi-provider waterfalls	✓25+ providers in one call
Email sequencing	≈basic native + Outreach/Salesloft	✕data layer only
LinkedIn automation	✕enrichment only, no sending	✕no sending
Built-in dialer / calling	✕No	✕No
Deliverability / warmup tooling	✕No	✕triple verification, no warmup
Free tier	✓500 Actions + 100 credits/mo	✓50 credits, no card
API access	≈webhooks, HTTP actions, Enterprise lookup	✓REST API, MCP, no-code connectors

A capability either ships (✓), doesn’t (✕), or ships partway (≈). Differences carry a marked spine.

What users actually say

Clay, in users’ words

Clay is still one of the best enrichment tools out there. Most people who hit walls with it aren't hitting a Clay problem - they're hitting a workflow problem.

u/vinaykrkatiyarReddit r/AI_Sales · April 22, 2026 ↗

I hate how they auto turn on options that you don't need making you spend credits.

u/Able-Ad4736Reddit r/AI_Sales · August 19, 2026 ↗

FullEnrich, in users’ words

The difference in accuracy was pretty striking I went from that ~65% with Apollo/Lusha up to around 90% with FullEnrich. Plus, you only get charged when it actually finds a valid result, so even though it sounds like it'd be pricier, the cost per usable contact ended up being roughly the same. Just way less junk to sift through.

u/Thana_wutttReddit r/EmailProspecting · 2025-11 ↗

combined waterfall got me to around 78% on emails which is way higher than i expected. The FullEnrich portion caught a big chunk that Apollo and Lusha both missed, especially contacts who changed roles in the last months.

u/LevelDisastrous945Reddit r/b2bmarketing · 2026-04 ↗

Which one, for you

Pick Clay when

you want to design multi-step enrichment, research, scoring, and routing workflows in a spreadsheet-like canvas with 150+ integrations, and you have someone who owns the build.

Pick FullEnrich when

find rate on emails and mobiles is your bottleneck, you want a single API that waterfall-exhausts 25+ providers with triple verification out of the box, and you'd rather pay per verified contact than design and maintain a workflow.