--- title: Unify review description: AI outbound agents that turn signals into lists, research, and campaigns canonical: "https://10xgtm.ai/tool/unify" type: review category: "Sales, SDR & outbound" last-verified: 2026-09-02 pricing-verified: 2026-09-02 availability: active sources: 14 --- # Unify review A packaged signal-to-campaign outbound system for teams that want speed and source breadth, with credit burn and data quality to police. ## The take - **Great for:** B2B outbound teams that want **signals, research, enrichment, and campaigns in one workflow** instead of assembling every layer themselves. - **The catch:** **Seat price is only the entry point.** Credits meter data and AI work, and the cost of a campaign depends on how much research and enrichment it runs. - **Bottom line:** Choose Unify when packaged outbound speed matters more than maximum data-layer control. Keep a close eye on **credit burn, contact freshness, and CRM write permissions**. ## Specs - **Starting price:** Free with limited credits; Base $20/seat/mo billed monthly - **Free tier:** Yes, limited credits and up to 3 seats - **Pricing model:** Seat plans with monthly credits and paid top-ups - **Best for:** B2B outbound teams with a defined ICP - **Key integrations:** Salesforce, HubSpot, Slack, Gmail, 6sense, Demandbase, G2, Segment, Orum - **Watch out for:** Credit burn, variable data costs, and contact freshness ## What you're actually getting Unify is a **signal-to-campaign outbound workspace**. It combines signal discovery, contact and company research, enrichment, AI copy, and campaign execution around a target audience. The product claims access to **1.1B-plus people, 65M-plus companies, and 40-plus data sources**. Its value is the packaging: a team can move from a signal such as hiring or website activity to a researched list and outbound motion inside one system. The operating model still expects **human review**. Unify automates research and campaign work, but the buyer owns targeting, message quality, compliance, and the decision to contact a person. ## Where it earns its keep The strongest case is **fast campaign assembly**. Waterfalls, enrichment, signal filters, AI research, and copy generation reduce the number of tools a rep has to coordinate. The data-source breadth is useful when a team needs **multiple paths to a usable contact record**. Unify documents sources ranging from company and technology data to intent and prospecting providers, with each fetch carrying its own approximate credit cost. **CRM and notification paths** connect the work to the rest of the revenue process. Pro offers read-only HubSpot and Salesforce sync, while Business adds read-write CRM connections and signal-triggered automations. ## Where it'll bite you **Credit math is the main buyer check.** Credits reset by seat each billing cycle, and enrichment, phone data, research, and source fetches consume different amounts. Top-ups create extra spend when the included pool runs out. **Data quality is still a workflow concern.** Independent reviews praise audience creation and also report outdated profiles or a difficult setup. A team should sample records from its own ICP before committing to a high-volume motion. **Control is narrower than Clay.** Unify packages common outbound paths for speed, while Clay gives a team more freedom to design its own data and automation graph. The trade is convenience for a smaller set of operating choices. ## What it costs, really The free plan is **$0 with limited credits and up to three seats**. Base is $20 per seat per month billed monthly with 800 credits per seat, and Pro is $60 per seat per month with 2,400 credits per seat. **Business is custom and annual.** It adds custom workspace credits, advanced models, signal-triggered automations, managed mailboxes, a dialer beta, and read-write HubSpot and Salesforce connections. The number to model is **cost per usable contact and campaign**, not only seat price. A small team with light enrichment may stay near the plan, while phone enrichment, source waterfalls, and repeated AI research can consume the pool quickly. ## Reach for it / skip it - **Reach for it if:** B2B outbound teams with a defined ICP that want packaged signal-to-campaign workflows and can monitor data quality and credit usage. - **Skip it if:** You need a highly configurable data layer, predictable high-volume unit economics, or proof that every source is fresh for your market. ## What real users said - "The ability to create audiences based on website activity or product events is invaluable" -- Jay D., G2 - "Sometimes it's hard to navigate through multiple folders or find some of the functionality." -- Jay D., G2 --- Full review: https://10xgtm.ai/tool/unify - 14 cited sources.