--- title: Persana review description: AI sales prospecting and enrichment canonical: "https://10xgtm.ai/tool/persana" type: review category: "Data enrichment & contact data" last-verified: 2026-09-07 pricing-verified: 2026-09-07 availability: active sources: 14 --- # Persana review Transparent credit pricing and a real free tier, with an expiry date attached: the company has announced it is joining Rox and the standalone platform is being wound down. ## The take - **Great for:** Teams that want **waterfall enrichment** plus AI research and messaging at published prices you can model before ever talking to sales. - **The catch:** Persana is **joining Rox** and independent reviews report the standalone platform will sunset, so an annual commitment is a bet on a migration you do not control. - **Bottom line:** Existing users should plan the move to Rox deliberately. New buyers should **evaluate Rox directly** and price Apollo or Clay against it before signing anything annual here. ## Specs - **Starting price:** Free (50 credits); Starter $68/mo billed annually ($85 billed monthly) - **Free tier:** Yes (50 credits, unlimited users) - **Pricing model:** Credits: 1 per email found, 10 per phone number; tiers Free to Unlimited $600/mo - **Best for:** SMB and growth teams doing outbound with enrichment - **Key integrations:** HubSpot, Salesforce (Pro and up), Smartlead, Instantly, Salesloft, Outreach, web scrapers - **Watch out for:** The Rox transition: standalone platform sunset announced, and CRM sync is gated to the $400/mo tier ## What you're actually getting Persana blends 100+ data providers, waterfall enrichment, and AI-crafted research and messaging into one credit-metered workspace. One credit finds an email, ten find a phone number, and everything from the research agents to the web scrapers draws on the same pool. Pricing is unusually **transparent** for the category: Free with 50 credits, then Starter $68/mo, Growth $151/mo, Pro $400/mo, and Unlimited $600/mo, all billed annually, with unlimited users on every tier. The fact that should shape your decision sits above the pricing table. Persana's own site carries a banner announcing it is **joining forces with Rox**, and independent 2026 reviews report the standalone platform will sunset over the coming months with a migration path to Rox. The software still works and the prices are still published, but the product's independent future now belongs to another company. ## Where it earns its keep Credit transparency plus breadth. You can model the cost before talking to anyone: at Growth, 60,000 credits a year works out to roughly **$0.03 per email** and $0.30 per phone number, assuming every lookup returns a result, which is exactly the assumption to pressure-test. The waterfall across 100+ sources covers most enrichment needs without a data contract. G2 reviewers rate the experience highly where it counts day to day: **ease of use 9.6** and support quality 9.4, with implementation typically under a month and ROI inside four months. One reviewer called it like having a full-time SDR working around the clock, and several credited a support team that refunded credits when setup went wrong. ## Where it'll bite you The **learning curve burns credits**. Table and column choices lock once set, so a wrong setup means rebuilding the table and spending twice, and several G2 reviewers describe doing exactly that. Unannounced product changes have broken running workflows, and tables slow down during US morning hours. Packaging has its own traps. CRM sync with HubSpot and Salesforce is **gated to the $400/mo Pro tier**, phone lookups at 10 credits each can dominate a mixed budget, and Pro caps exports at 10,000 rows while the tier above describes exports as unlimited. Then there is the transition risk for anyone committing annually. Rolled-over credits are a balance held with a company in the middle of changing hands, so get the contracting entity, the fate of rolled-over credits, and your data export path in writing before the annual discount talks you into a longer term. ## What it costs, really Published and specific, which is rare here: Free $0 (50 credits); Starter $68/mo with 24,000 credits/yr; Growth $151/mo with 60,000; Pro $400/mo with 216,000; Unlimited $600/mo with 600,000, qualified as fair use and subject to anti-abuse policies. Billed monthly instead of annually, Starter runs **$85/mo** for 2,000 credits. The number that decides your real rate is **what a failed lookup costs**, because the published arithmetic assumes every credit returns a result. A waterfall that misses and still charges is a different product from one that only bills on success, and no page answers that for you. ## Reach for it / skip it - **Reach for it if:** SMB and growth teams doing signal-driven outbound who want published prices, and existing users planning a deliberate migration to Rox. - **Skip it if:** New buyers who need CRM sync under $400/mo or any certainty about the roadmap. Evaluate Rox directly and price Apollo or Clay against it first. ## What real users said - "We score Persana 6.8/10: real capability, meaningful uncertainty, and a future that now belongs to another product." -- Fredrik Filipsson, AI Agent Square - "The prices are real, they are unusually specific for this category, and they are published by a company that has announced it is being absorbed into another one." -- RevenueFlow Team, RevenueFlow - "apollo only lists are basically poison in 2026. everyone uses apollo, everyone hits the same prospects with the same data. i started running apollo as the base and enriching everything in clay. ... persana ive been testing for some workflows, prospeo and betterContact also work" -- u/Fast-Increase3254, Reddit - "Data wise im running Apollo + Clay but is anyone getting better results with Findymail, ocean io, Cognism, Persana, Prospeo, BetterContact, Dropcontact for European stuff." -- u/Possible_Stay_503, Reddit --- Full review: https://10xgtm.ai/tool/persana - 14 cited sources.