--- title: Leadinfo review description: European B2B website visitor identification, company-level canonical: "https://10xgtm.ai/tool/leadinfo" type: review category: "Sales, SDR & outbound" last-verified: 2026-09-13 pricing-verified: 2026-09-13 availability: active sources: 10 --- # Leadinfo review The pragmatic European pick in website visitor identification: transparent volume pricing and a GDPR-first posture, as long as you treat it as an intent signal and not a lead source. ## The take - **Great for:** European B2B teams that want to see **which companies** browse their site, scored and pushed into the CRM, feeding an existing outbound motion. - **The catch:** It names the **company, never the person**. The most credible hands-on account this year reports zero buyers actually contacted from visitor alerts. - **Bottom line:** Reach for it as an **intent signal** on top of a real outbound stack. For person-level identification, a different tool wins. ## Specs - **Starting price:** €69/mo (Starter, annual, 0-50 companies); €99/mo monthly - **Free tier:** No free plan; 14-day trial, no credit card - **Pricing model:** Volume-based by identified companies per month, not per seat - **Best for:** European B2B marketing and sales teams - **Key integrations:** 67 CRMs, Google Ads, GA4, LinkedIn Ads, HubSpot, Salesforce, Marketo - **Watch out for:** Company-level only; match rates fall as office traffic drops ## What you're actually getting Leadinfo is a **B2B website visitor identification tool** from Rotterdam (part of teamblue). It matches the IP and firmographic footprint of your site traffic to a company, scores that company, and pushes it into your CRM. The homepage promise is plain: know which company visits your website. The key boundary: it identifies the **company, not the person**. You learn that a firm browsed your pricing page, not who did. The vendor cites 8,000+ customers, a 300M+ decision-maker database, 67 free CRM integrations, GDPR compliance, and ISO 27001 certification. Treat it as a **signal source**. It tells a seller which accounts are showing interest, which feeds targeting and timing for an outbound motion. The outreach itself still lives in your sequencer and your data provider. ## Where it earns its keep It earns its keep on **transparent, volume-based pricing** in a category that is usually quote-only. Lead Forensics, the incumbent rival, hides its price behind a sales call. Leadinfo publishes tiers and a per-volume ladder, and the 14-day trial runs with no credit card, so a team can see its own identified-company count before paying. The **GDPR-first posture** is a genuine fit for European prospecting. For teams selling into regulated EU markets, the compliance and ISO 27001 footing is built in. The **integration breadth** is real: 67 CRMs plus Google Ads at entry, with GA4, LinkedIn Ads, HubSpot, Salesforce, and Marketo layered in on higher tiers. The identified accounts land where the team already works. ## Where it'll bite you **Company-level is the ceiling.** You get the firm, never the individual, so the alert is a starting point rather than a contact. A candid four-week agency account (Red Evolution, who resell the category) reported that the number of people they contacted through cold outreach off a visited-your-site alert was zero, and that their most useful outcome was spotting competitors browsing. **Match rates are shrinking.** Person-level match sits at 5 to 20 percent and is mostly a US phenomenon, and over 60 percent of B2B traffic now comes from non-office IPs, which the tool cannot resolve. About 30 percent of traffic is typically identified at the company level. **Community signal is thin.** G2 sits at 4.3 across 835 reviews, but TrustRadius carries only 3 reviews (8.9/10, too thin to read), and there is no organic Reddit discussion at all despite the large customer base, a reflection of a mostly European SMB and agency user base. ## What it costs, really Verified live on leadinfo.com/en/pricing 2026-09-13, annual billing in EUR. Three tiers, priced by **identified companies per month** rather than seats. **Starter** is €69/mo at 0-50 companies, rising to €99 at 51-100, with real-time identification, the 300M decision-maker database, lead scoring, 67 CRM and Google Ads integrations, and 3 users. **Scale** (the most popular tier) is €159/mo and climbs to €539 at 4,001-5,000 companies, adding GA4 and Looker Studio, LinkedIn Ads, HubSpot and Microsoft Dynamics, 7-day screen recordings, and 10 users. **Pro** is €359/mo and scales past €559, adding Salesforce and Marketo, mobile phone numbers, unlimited users, 14-day recordings, and a dedicated CSM. Monthly billing runs higher (Starter is €99/mo month to month). The 14-day trial needs no card, and the Fair Pricing Principle excludes ISP and irrelevant traffic and counts repeat visits once. Currencies cover EUR, GBP, USD, and DKK. One caution on third-party pricing content: even a guide published this month misquoted the tiers. Price only against the live page. ## Reach for it / skip it - **Reach for it if:** European B2B marketing and sales teams that want to see which companies visit their site, scored and routed into the CRM, as an intent signal feeding an existing outbound stack, with transparent volume pricing and a GDPR-first posture. - **Skip it if:** You need person-level identification, a contact database, or built-in outreach. RB2B for US person-level visitor reveal, or a data provider like Cognism or Apollo, fits better. Leadinfo names the company, never the person. ## What real users said - "Leadinfo focuses on tracking and identifying visitors, not full lead generation or outreach." -- Salesforge, Salesforge - "Visitor identification tools are a signal, not a lead." -- Red Evolution, Red Evolution - "The number of people we've successfully contacted by cold outreach from the back of a 'this company visited your site' alert is zero." -- Red Evolution, Red Evolution - "G2 rates Leadinfo 4.3/5 across 835 reviews, with users praising the user-friendly interface for identifying visitors and the smooth integrations." -- G2 (aggregate), G2 --- Full review: https://10xgtm.ai/tool/leadinfo - 10 cited sources.