Clarify

Clarify is an autonomous CRM built for founder-led sales. Connect email and calendar and it captures activity, enriches contacts, records and summarizes meetings, and updates deals on its own.

The AI assistant, Rep, sits inside the workflow: ask it about pipeline, get a meeting prep brief, draft a follow-up from the call. It is woven into the product and answers in plain language.

A built-in Prospecting feature pairs Lead Finder with outbound campaigns, so a solo founder can source and email leads without a separate sequencer.

The win is killing manual data entry. Reviewers say Clarify auto-captures most of the activity they used to log by hand, and enrichment is free on every plan, including the free tier.

Meeting flow is the other standout: prep, record, and recap in one place, with summaries and action items generated after the call.

The credit-based, unlimited-seat pricing means adding reps costs nothing. You pay for AI work done, which stays cheap for small teams that move fast.

Integrations are thin. Native connections cover the basics, and anything more complex leans on Zapier or the API. Reviewers repeatedly ask for more.

Reporting and analytics are in their infancy. If you need customizable dashboards or workflows between sales and marketing, expect gaps.

Credit math gets fuzzy at scale. Each AI action costs credits, and forecasting the bill as usage grows is hard. There is also no mobile app, and the MacOS app can feel sluggish.

Free is $0 with 1k credits/mo, 20k records, and unlimited seats. Starter is $50/mo with 5k credits and 250k records, then $50 per extra 5k credits.

Growth is a custom quote that adds workflows, CRM migration, and SSO. Annual billing saves 20%, and a 14-day Growth trial needs no card.

The number that matters is credit burn, not seats. Price your own usage, because heavy meeting capture and enrichment can push you past the included credits faster than the sticker suggests.