--- title: Attention review description: AI call recording and coaching canonical: "https://10xgtm.ai/tool/attention" type: review category: "Analytics & attribution" last-verified: 2026-09-07 pricing-verified: 2026-09-07 availability: active sources: 5 --- # Attention review The AI-native challenger to Gong's call-intelligence crown: agentic, fast to deploy, and priced where growth teams can actually reach it. ## The take - **Great for:** Growth-stage B2B sales teams that want call capture, coaching, and **automatic CRM updates** without enterprise procurement. - **The catch:** A younger platform with **thinner enterprise governance** than the incumbents, and no public pricing page. - **Bottom line:** Pilot Attention if **Gong-class pricing** is the blocker. Validate security and admin controls before rolling it past one team. ## Specs - **Starting price:** Not public; an independent review cites from $59/user/mo (May 2026) - **Free tier:** No public free tier (signup starts with a work email) - **Pricing model:** Per-seat, per independent reporting - **Best for:** B2B SaaS teams around $5M-$50M ARR doing regular discovery and demo calls - **Key integrations:** Zoom, Google Meet, CRM auto-update (MEDDIC fields, next steps, call notes) - **Watch out for:** Enterprise controls and scale track record next to Gong and Salesloft ## What you're actually getting Attention records meetings, email, and sales interactions, then turns them into **CRM updates, coaching, and drafted next actions** you approve. The pitch is agentic: the software does the CRM busywork that reps hate, and the human signs off before anything moves. The company is on a funding upswing. Attention raised a **$30M Series B in June 2026**, led by RTP Global, explicitly to move from note-taking to running revenue workflows, and the homepage carries a **G2 Summer 2026 Leader badge**. The positioning matters when you compare it to the incumbents. Where Gong sells a revenue AI platform to enterprises, Attention sells **relief from CRM busywork** to growth teams. Same capture layer, different buyer, very different contract. ## Where it earns its keep **Speed to value** is the first thing practitioner reviewers call out: recording and analysis running on day one, without an implementation project. The benefit teams mention first is **CRM hygiene**. Attention fills in call notes, next steps, and MEDDIC fields after every call, and reviewers make a strong claim about it: the automatic CRM updates alone justify the cost for most teams. Coaching is the second gear. The AI scores methodology, including **question-mix analysis**, so managers get structured feedback per rep instead of re-listening to calls, and deal risk signals surface where deals are drifting. ## Where it'll bite you **Governance is the scale question.** The enterprise control story is thinner than Gong's or Salesloft's, which is fine at one-team scale and a real question at org scale. Validate security, permissions, and admin controls before the second team joins. **No published pricing** means discovery still takes a conversation. The pricing URL returns Page Not Found, and the Series B messaging suggests packaging is still evolving, so treat any number you hear as a moment-in-time quote. Small teams should skip it. A practitioner review is blunt that Attention is not worth the investment for solo founders or very small teams where you can review your own calls manually. The value case needs a real call volume underneath it. ## What it costs, really The vendor publishes no prices. The pricing URL returns Page Not Found, verified September 7, so budget discovery runs through **a sales conversation**. The best public datapoint is an independent practitioner review (Artemis GTM, May 2026) citing **from $59/user/mo**, per-seat. That positions Attention well under Gong-class enterprise contracts, which is exactly the wedge it sells against. Model the per-seat line against your team size and call volume, then **confirm packaging directly** before committing: a company three months into a $30M growth round is a company that may repackage its tiers. ## Reach for it / skip it - **Reach for it if:** Growth-stage B2B SaaS sales teams that want call capture, AI coaching, and automatic CRM updates without an enterprise procurement cycle. - **Skip it if:** Solo founders and very small teams that can review their own calls manually, and enterprises that need deep governance and forecasting, where Gong or Salesloft are the stronger fit. ## What real users said - "The automatic CRM updates alone justify the cost for most teams." -- Artemis GTM, Artemis GTM - "You can be recording and analyzing calls on day one." -- Artemis GTM, Artemis GTM - "Attention fills in call notes, next steps, and MEDDIC fields automatically after every call." -- Artemis GTM, Artemis GTM - "Not worth the investment for solo founders or very small teams where you can review your own calls manually." -- Artemis GTM, Artemis GTM --- Full review: https://10xgtm.ai/tool/attention - 5 cited sources.