--- title: Apify review description: Cloud web scraping and automation canonical: "https://10xgtm.ai/tool/apify" type: review category: "Web data & extraction infrastructure" last-verified: 2026-08-15 availability: active sources: 10 --- # Apify review A marketplace of ready-made web scrapers you can run on repeat, worth it when someone owns the setup and watches the usage bill. ## The take - **Great for:** Teams that need **the same web data every week**: lead lists, competitor prices, market monitoring, collected on a schedule and delivered in the same shape each time. - **The catch:** **Usage costs climb quietly.** Heavy pages, retries, and proxies burn metered credits faster than the sticker price suggests, and marketplace scraper quality varies. - **Bottom line:** Reach for it when **collection is a recurring job** with a named owner for the setup and the spend. For a one-off grab, a lighter search tool is less overhead. ## Specs - **Starting price:** $29/month (Starter) plus usage - **Free tier:** Yes, $5/mo usage allowance - **Pricing model:** Plan floor plus metered usage units - **Best for:** Recurring lead lists, price and market monitoring - **Key integrations:** Zapier, Make, n8n, webhooks, REST API - **Watch out for:** Metered usage climbs with heavy pages and retries ## What you're actually getting The building block is the **Actor**: a packaged scraping job somebody already built. You pick one from the marketplace, tell it which site and which data you want, run it, and the results land in a structured dataset you pipe onward through Zapier, Make, n8n, or webhooks. What separates this from a one-off export is **repeatability**. The same job runs on a schedule and returns the same structure every time, so refreshing lead lists or watching competitor pages stops being a weekly manual chore. The tradeoff: someone sets the job up and checks on it whenever a website changes. ## Where it earns its keep The strong use cases are **repeat collection jobs**: lead and market data pulls, price and page monitoring, browser-driven tasks that involve clicking and scrolling, and research workflows that need consistent output every run. Most teams start from something **pre-built in the marketplace**, so common sites are covered without anyone touching code. Output then flows into whatever your stack already runs, through no-code connections or scheduled deliveries. ## Where it'll bite you **Marketplace quality is the first bite.** Ready-made Actors vary in how well they are maintained, so a site redesign or an abandoned Actor can quietly break your feed. Before you depend on one, pin down who fixes it when the source site changes. **Cost is the second bite.** Usage is metered in compute units, roughly $0.20 each on lower tiers, and the meter runs faster with heavy browser rendering, retries, proxies, and parallel runs. Measure what one successful pull costs after all of that before you scale. **Scraping capability is not permission.** You still own checking each source site's terms and handling any personal data lawfully. ## What it costs, really The Free tier includes a **$5 monthly usage allowance** to test with. Paid runs Starter at **$29/mo** plus usage, Scale at **$199/mo**, and Business at **$999/mo**, with metered usage around $0.20 per compute unit on lower tiers and cheaper rates higher up. The plan price is only the floor. Heavy pages, retries, and proxy use drive the real number, so price a small pilot against your actual target sites before trusting any headline rate. ## Reach for it / skip it - **Reach for it if:** GTM teams that need the same web data collected on repeat, such as lead lists, competitor pricing, or market monitoring, and can name an owner for the job. - **Skip it if:** You need occasional manual research or a simple search lookup with nothing recurring. Tavily covers search and evidence retrieval, and Firecrawl handles lighter crawl jobs with less setup. ## What real users said - "Apify is an infinite bank of scraping providers for any purpose, all through a single account. Excellent for scraping creatives and competitor sites." -- 10x Marketers member, 10x Marketers community - "If you occasionally need various scrapers and don't use them too much, Apify is nice because there is a ton there. At a slightly larger scale, even a personal project, it sometimes gets too expensive, and then you usually have to subscribe to a specific scraper instead." -- 10x Marketers member, 10x Marketers community - "In our agency we use a few Apify scrapers for clients lead gen … once it's running I'd [say] Apify is the most affordable and reliable." -- Money-Ranger-6520, Reddit r/webdev - "apify is one of those tools where the power is real but you spend the first week just figuring out how to use it" -- cafefrio22, Reddit r/webdev --- Full review: https://10xgtm.ai/tool/apify - 10 cited sources.