Dreamdata

Dreamdata is a B2B attribution platform. It pulls from your ad platforms, website, CRM, and marketing automation, resolves anonymous traffic to companies via IP-to-company matching, and builds a full journey for each account: every touch, every contact, every stage.

On top it runs attribution models that tie revenue and pipeline back to specific channels and campaigns. It lives next to your CRM and ad stack and moves data between them.

There is a genuinely free tier for B2B web analytics and company identification. The AI-based attribution, larger data volumes, and audience activation are the paid product.

The sweet spot is long, messy B2B journeys with many touchpoints and several people from one account. Run Google, LinkedIn, Meta, and offline events into one funnel and Dreamdata makes sense of it. Practitioners single out LinkedIn attribution.

It also works in reverse. You can build audiences from journey data and push them back into your ad platforms.

For European buyers, Dreamdata being EU-based and EU-hosted comes up as a genuine reason to shortlist it over US-only tools.

Clean CRM data is the price of entry. It needs a solid pixel implementation and data mapping before the numbers are trustworthy. Without someone owning CRM hygiene, you get confident-looking attribution built on junk, so budget internal time, not only license cost.

It is not cheap, and reviewers say so. The attribution product people actually buy is custom-quoted, and some teams move to lighter tools once they see the bill. Price a pilot against your own data before you assume the ROI is there.

The free plan is $0 and covers B2B web analytics, company identification, and audiences, with two months of history and five seats. Paid Activation and Attribution is custom-quoted only.

Third-party listings put an Activation Starter tier around $750/mo, with full deployments commonly $15,000 to $28,000/yr and higher for larger teams. Billing is annual, so treat it as a sales conversation. The cost driver is tracked users and the depth of attribution and activation you enable.