---
title: Mautic (open source)
description: Open-source marketing automation you host yourself, the free alternative to HubSpot and ActiveCampaign for teams that own a server and have a developer on
canonical: "https://10xgtm.ai/oss/mautic"
type: open-source-review
license: GPL-3.0
repo: "https://github.com/mautic/mautic"
language: PHP
---

# Mautic

Open-source marketing automation you host yourself, the free alternative to HubSpot and ActiveCampaign for teams that own a server and have a developer on call.

The most complete open-source marketing automation there is, email campaigns, drip, lead scoring, landing pages, and forms with **no per-contact fee, ever**. The cost moves from a monthly subscription to your own **servers, cron jobs, and deliverability setup**, so it pays off for big lists with technical hands and punishes small teams without them.

## Project facts

- **License:** GPL-3.0
- **Repo:** https://github.com/mautic/mautic
- **Stars:** 10k
- **Language:** PHP

## What it does

- Send email campaigns to unlimited contacts with no per-subscriber fee, delivered through your own SMTP server or Amazon SES
- Build drip and multi-step automation on a visual campaign builder with behavioral triggers, decision branches, and timed actions
- Score and segment leads dynamically as contacts open, click, and visit, driving who enters which campaign
- Publish landing pages and forms with a drag-and-drop builder, plus a tracking pixel that ties web activity back to a contact
- Manage contacts in a built-in lightweight CRM with custom fields and stages, or sync two-way to an external CRM
- Run multi-channel messaging, email plus SMS, web notifications, and social, from one contact timeline via plugins

## What it can't do

- Install, patch, or scale itself; you own the server, database, Redis, upgrades, and monitoring
- Deliver email on its own; you connect SMTP or SES and handle SPF, DKIM, IP warming, and blacklist recovery yourself
- Run reliably without cron; segments and campaigns silently stop when background jobs are not firing on schedule
- Match a hosted tool on plug-and-play setup; the first install and major version upgrades trip up non-technical teams
- Guarantee integration stability; many connectors are community plugins that can break on updates and carry thin docs

---
Full review: https://10xgtm.ai/oss/mautic