---
title: Attio vs Folk
description: "Two modern CRMs built for teams who bounced off HubSpot, aimed at different jobs. **Attio** is a flexible, data-model-first CRM you build and own, strong"
canonical: "https://10xgtm.ai/compare/attio-vs-folk"
type: comparison
---

# Attio vs Folk

Two modern CRMs built for teams who bounced off HubSpot, aimed at different jobs. **Attio** is a flexible, data-model-first CRM you build and own, strong when your GTM motion is non-standard and you have someone technical to shape it. **folk** is a lighter, contact-first relationship CRM with a LinkedIn capture extension, built for founders and agencies who want to start sending, not modeling.

## The decision

Choose Attio if you want to model a custom pipeline in a flexible system and have the time to set it up. Choose folk if you want a clean, relationship-led CRM that works in an afternoon and you can live without built-in workflow automation.

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Full comparison: https://10xgtm.ai/compare/attio-vs-folk - reviews: https://10xgtm.ai/tool/attio, https://10xgtm.ai/tool/folk