SEO/GEO & AI search · head to head

Profound vs Otterly.AI

AI search visibility platform vs AI search visibility monitoring. Specs, capabilities, and what real users said in the last year, lined up.

The verdict

Profound is the enterprise AEO platform: cross-engine measurement, AI-crawler analytics from your CDN logs, and agent workflows, starting at $99/mo ChatGPT-only. Otterly is the lightweight GEO monitor: brand mentions, sentiment, and share of voice from $25/mo annual ($29 monthly) for lean teams and agencies. If AI visibility is a funded program needing depth, Profound wins; if you need a fast directional signal cheaply, Otterly does.

Both track how brands appear in AI answers. The split is depth versus signal: Profound measures across engines with crawler-level analytics, Otterly gives a quick, affordable read on whether you show up at all.

Meet the two

Profound SEO/GEO & AI search

Profound is a web platform for AEO: it runs structured prompts across answer engines, captures the resulting answers, and reports brand mentions, citations, sentiment, share of voice, positioning, and competitor presence.

Our take

Profound tells you how your brand shows up inside AI answers, and it pays off only when someone owns the weekly loop from insight to published content.

Price$99/month (Starter, ChatGPT only)Free tierNo

Reach for it if Enterprise and agency marketing or search teams with a named owner for AI visibility and the content or PR capacity to act on what they find.

Read the full Profound review

Otterly.AI SEO/GEO & AI search

Otterly. AI is a GEO monitoring platform that tracks how a brand shows up inside AI answer engines like ChatGPT, Google AI Overviews, and Perplexity.

Our take

A cheap, fast read on whether your brand shows up in AI answers, as long as you bring your own plan for fixing it.

Price$25/mo (Lite, annual)Free tierTrial only

Reach for it if Lean marketing and SEO teams that want an affordable, directional read on AI-search visibility and own their GEO strategy.

Read the full Otterly.AI review

Specs & price

	Profound SEO/GEO & AI search AI search visibility platform	Otterly.AI SEO/GEO & AI search AI search visibility monitoring
$Starting price	$99/month (Starter, ChatGPT only)	$25/mo (Lite, annual)
◇Free tier	No	Trial only
▤Pricing model	Tiered plans plus agent credits	By prompts tracked, engines as add-ons
◎Best for	Enterprise and agency search teams	Lean teams monitoring AI-search visibility
⛓Key integrations	Cloudflare, Vercel, Google Analytics, Search Console, major CMSs	ChatGPT, Perplexity, Google AI Overviews, Copilot, Looker Studio, API/MCP
⚠Watch out for	$99 tier is ChatGPT-only with 50 prompts; scores aren't causal	Low prompt limits and per-engine add-on costs

Rows with a marked spine differ. Specs come from each tool’s own docs and our research ledger.

Feature checklist

	Profound	Otterly.AI
AI-answer visibility tracking	✓core platform	✓brand mention tracking
Prompt / query monitoring	✓scheduled prompt runs	✓tracked prompt set
Competitor share-of-voice	✓mentions + citations vs rivals	✓Yes
Multi-engine coverage (ChatGPT/Perplexity/Gemini/AIO)	≈full coverage on higher tiers	≈engines as add-ons
Sentiment analysis	✓brand description sentiment	✓flagged per mention
Citation / source tracking	✓citation + crawler analytics	✓link citations tracked
AI crawler traffic analytics	✓via site or CDN logs	–
Content agents / briefs	✓credit-based content agents	–
Free tier	✕No	✕free trial only
API access	–	✓Standard plan and up
Agency workspaces / reporting	–	✓unlimited workspaces, Looker Studio

A capability either ships (✓), doesn’t (✕), or ships partway (≈). Differences carry a marked spine.

What users actually say

Profound, in users’ words

It has some good aspects, but it was also one of the limited expensive options in the market targeted more to enterprise and e-commerce companies.

valvoja, r/SEO commenterReddit, r/SEO · December 3, 2025 ↗

their charts and dashboards look great, but… metrics like visibility score and share of voice are hard to turn into actual actions.

GrowthStrategistPro, r/SEO_tools_reviews poster (evaluated Profound, Peec, Otterly)Reddit, r/SEO_tools_reviews · July 31, 2026 ↗

Otterly.AI, in users’ words

Otterly was fast to set up and felt lightweight in a good way. … Quick signal on 'are we showing up at all?' without feeling enterprise-y. Easy to keep running without living in a dashboard. … It tells you what's happening, but it doesn't inherently solve 'what should we publish next?' You still need your own playbook.

u/blanssius_56, r/AEOtools posterReddit · February 2, 2026 ↗

I've played with a few of them and tbh everything in the 'AI visibility' space still feels super early and kinda noisy. Otterly is decent for directional insight but I wouldn't treat it like rank tracking yet. … Clients love the screenshots but I'd frame it as experimental so you're not married to flaky data later.

u/North-Plenty-9650, r/seogrowth commenterReddit · February 2, 2026 ↗

Which one, for you

Pick Profound when

an enterprise or agency team needs repeatable cross-engine measurement, competitor benchmarking, and AI-crawler analytics.

Pick Otterly.AI when

a lean team wants client-ready AI-visibility reporting and a directional answer without an enterprise contract.